Ever wonder what's in those little bottles of water you pick up at the health club or those gallon jugs you lug home from the supermarket?
FORTUNE
Tuesday, March 4, 2003
By Lawrence A. Armour
Poland Spring did. Back in the early 1900s every bottle of the natural spring water from Maine contained an offer: "$500 reward for evidence which secures conviction of any person for refilling bottles bearing our trademark or for selling as Poland water any water not from Poland Spring." That was long ago, of course ... but hold on. The labels on every bottle of today's Evian water contain a line that reads, "Do not refill."
Despite the pretty pictures on the labels that would lead us to believe that the water inside comes from towering glaciers or crystal-clear springs, 25% or more of the bottled water we buy is drawn from municipal sources--filtered to remove minerals and things that might be bad for us, but from the very same reservoirs that supply our homes and apartments. We're not, by the way, talking fly-by-nights. Pepsi's Aquafina and Coke's Dasani, the country's top-selling brands of bottled water, come from municipal sources.
more....
http://www.fortune.com/fortune/thisjustin/0,15704,428850,00.html
FORTUNE
Tuesday, March 4, 2003
By Lawrence A. Armour
Poland Spring did. Back in the early 1900s every bottle of the natural spring water from Maine contained an offer: "$500 reward for evidence which secures conviction of any person for refilling bottles bearing our trademark or for selling as Poland water any water not from Poland Spring." That was long ago, of course ... but hold on. The labels on every bottle of today's Evian water contain a line that reads, "Do not refill."
Despite the pretty pictures on the labels that would lead us to believe that the water inside comes from towering glaciers or crystal-clear springs, 25% or more of the bottled water we buy is drawn from municipal sources--filtered to remove minerals and things that might be bad for us, but from the very same reservoirs that supply our homes and apartments. We're not, by the way, talking fly-by-nights. Pepsi's Aquafina and Coke's Dasani, the country's top-selling brands of bottled water, come from municipal sources.
more....
http://www.fortune.com/fortune/thisjustin/0,15704,428850,00.html